Heather Kaplan Weatherly is Director of Business Development and Marketing for HireEffect, a company dedicated to boosting our economy one small business at a time. They work with small and medium-sized businesses helping them get out of the back office and back into why they got into business in the first place by providing outsourced bookkeeping, accounting, recruiting, and technology services designed for each clients individual needs.

Heather is originally from the cold country in the mid-west but got here as fast as she could. She originally moved here in the early 80’s and went away to the University of Arizona for college where she got a degree in media arts (radio/tv/film). She came back to the Dallas area directly after graduating and spent 20+ years in amazing advertising/marketing roles serving many high profile clients.

In 2013 Heather left advertising to focus on family, but after several years realized she missed having a career. So, she took this opportunity to find a career that allowed her to work with small businesses and entrepreneurs in a way that would have a positive effect on their businesses and this is how she found HireEffect. Heather loves working for a company that is a conscious, purpose driven business dedicated to small business success.
Heather loves everything music and has been married to Ty, a professional musician/instructor, for 10 years. You may have heard his band around town, Desperado, a tribute to the Eagles. Heather and Ty have one son and when not out at Ty’s gigs they can be found listening to all the other amazing live music in our community.